When the engineering machinery market after the encounter "Internet plus" will wipe out what kind of spark

　　When the "Internet plus the wind over the country, a variety of traditional machinery manufacturers how to transition in anxious thought, specially visit agents of a provincial brand excavator, back thinking two, then write this article, hope to the traditional line like him in person in charge of thinking on the direction of transformation Help。
　　When Internet plus meet after the car market, the rapid fire, all kinds of car software lunged, at the same time, the software is washing, maintenance and on-site service, let the owners a lot of convenience.
　　But when the engineering machinery (excavator) after the market encountered Internet plus time, how to do?
　　One, analysis of industry pain point
　　1, for machinery (excavators, etc.), the location of the equipment owners is very scattered, and the distribution density is very low.
　　2, due to the distance, leading to the after-sales service of the major brands can not effectively track and solve.
　　3. The maintenance measures of the excavator owners usually are not very reasonable, which will affect the life of the equipment.
　　4, the maintenance price is too high, and the use of maintenance equipment parts is unreasonable, the proportion of using original parts is low.
　　Two, target user analysis
　　The owner of the engineering machinery (excavator, etc.) is divided into two types of enterprises and individuals, and the enterprises will raise several to dozens of vehicles; it is convenient to rent or use large projects; the owners of the owners are mainly used for the family. The cultural level of this group is not very high, the location of residence is very scattered, and the density of distribution is very low.
　　Three. What services can the platform provide?
　　1, the platform will recruit a number of maintenance experts in the private sector, and provide relevant services directly to the nearest users.
　　2, the platform will be directly supplied by the manufacturer, ensuring that parts such as repair and maintenance are directly supplied by manufacturers.
　　3. Secondhand information release: sellers and purchasers can publish information directly on the platform.
　　There are also new brand guides, accessories retail, manuals, maintenance notes, usage experience and so on.
　　Four, what benefits can self built platforms bring to users?

　　1, solve the employment problems of some people with maintenance skills.
　　2, to help excavator users to save maintenance costs at least 30%;
　　3, to prolong the life of the machine, the common problem is that either the accessories are not the accessories of the manufacturer, or the lubricating oil is used freely, and these all affect the mechanical life of the machine very much.
　　4, provide information service platform for second-hand excavator buyers.
　　Five. How to promote it?
　　The characteristics of the post market market are: low service modularization, low service demand frequency and high market profit after machinery. As a production tool, engineering machinery is more important than automobile as a production tool. The customer loyalty in the market after construction machinery is higher and the response to demand is higher. The owners of construction machinery (excavators, etc.) are generally not very high in culture and live in a very scattered area. How to popularize them is the biggest difficulty.
　　1. The cost of visiting one by one is too high
　　It is obvious that the owner of the machinery is very scattered, and it is difficult to complete the accumulation of the first batch of seed users by downloading and installing the registered APP face-to-face. Because of the higher market profits after the machinery, the cost of obtaining a single user can be in a higher range, and if the platform is acceptable, the first batch of seed users can be taken properly by a visit.
　　2. Extension of SMS
　　Although the success rate of telephone promotion is very low, it is the simplest way to register the first batch of users with other ways. You can get the information of the owner of the excavator by means of the phone, and the message can be introduced by the phone, which can be issued to each other by a two-dimensional code or public number, or to ask the other's attention, or to ask the other's WeChat number directly.
　　3, promotion of WeChat public number
　　The cost of downloading and installing a APP is much higher than that of a WeChat public account, not to mention the fact that users are still far away. When the first batch of users used WeChat public number for some time, they established a certain trust, and then let users download APP through WeChat's built-in link. In WeChat's micro business city, enough content to attract eyeballs can be put in place, so that users can continue to focus on WeChat or try to use services.
　　4. Promotion of micro-blog, blog, forum and news website.
　　Although the users of excavators generally do not use these social media, their friends and relatives will be friendly and disseminated to them; and they also have a certain probability that they can not miss any way of publicity.
　　5. Popularize APP in the application business city
　　Because this kind of product is difficult to do, so the general enterprise does not have the strength to do, cause the application business city and the excavator related product very few, 360 mobile phone assistant shows only one information service platform, at present there is no post market service provided by app in China.
　　6. Website promotion APP
　　Computers are very convenient to view information platforms for users with low cultural levels. They still use computers to view messages, after all, the screen is large; although they play with mobile phones longer, they use their mobile phones mainly for entertainment purposes. Purchase or establish PC end excavator portal information website, publish the big brand information of the excavator industry, product model quotation, accessories quotation, use manual, maintenance manual, maintenance manual, purchase new product guidance advice, second-hand goods sale information and other users' information. In the website, the APP is downloaded to download the two-dimensional code. The PC terminal is mainly to increase the trust degree, cultivate the user's feelings, and the mobile terminal will continue to continue this trust.
　　7, WeChat, APP technical operation
　　Because the demand of the market service is low, how to increase the stickiness of the client or the retention of the product is a very important problem in the operation process. It can consider the way of the construction of the platform community, the game and so on.
　　Six. Supplement to its own business
　　For any excavator agent, how to better do after-sales service is a difficult problem, after all, after users buy, use mechanical places distance from the company has a certain distance, the company can not have a maintenance station in every city, and through the APP and WeChat and other platforms, direct service with the help of private resources, affirmative It is the lowest cost, and it also has great benefits for the establishment and publicity of its own brand.
　　I believe the market Internet plus wings plug machine, can explore a great reference model on the transformation of traditional industries.